Tag Archives: Private land conservation

Transforming urban gardeners into land stewards

by Laura Mumaw


The American conservationist Aldo Leopold wrote about the importance of practicing a ‘land ethic’, adopting personal responsibility for the health of the land – the soils, waters, plants and animals of a place – for the good of the community. Private land stewardship, caring for native flora and fauna on one’s property, has long been promoted in rural settings as a valuable contribution to conservation. By contrast in cities, conservation activities and research have focused on public land. Indeed, it has been suggested that urban landowners are unlikely to demonstrate the levels of land stewardship found rurally for lack of opportunity or the stronger place meanings and sense of place found in the country.

I interviewed 16 members of a municipal wildlife gardening program (Knox Gardens for Wildlife) in Melbourne Australia to understand how participation affected their reported gardening purpose and practice, and attachments to place and nature. Using inductive analysis and a definition of land stewardship derived from Aldo Leopold that includes purposes as well as activities, I developed a model for the development of urban land stewardship (below). It includes an initiation phase that introduces participants to stewardship and their potential to contribute, followed by a development phase where connections to place deepen; stewardship knowledge, competences and activities strengthen; and commitment to stewardship increases.


A model for the development of urban private land stewardship

Results show that urban wildlife gardening programs can foster residential land stewardship through learning by doing. Visible community involvement and endorsement of one’s contribution are key, and connections to nature, place and community occur as part of the process.

You can read the article here or feel free to email me at laura.mumaw@rmit.edu.au for a copy.

Citation:  Mumaw L. (Online, 26 May 2017) Transforming urban gardeners into land stewards. Journal of Environmental Psychology. doi: 10.1016/j.jenvp.2017.05.003

How satisfied and motivated are landholders with conservation covenants?


Landholders who have a conservation covenant on the title of their property (sometimes known as “covenantors”) have taken on the responsibility of managing their land for nature.

As with many things, the enthusiasm of landholders to continually manage their land in ways that benefit biodiversity is driven in large part by why they got involved in the first place, and stay involved (their motivations) and how satisfied they are with participating (satisfaction).

Following a similar study in South Africa, our group has helped develop and send out a survey on motivations and satisfaction to covenantors across Victoria, New South Wales and Tasmania, in conjunction with members of the Australian Land Conservation Alliance. It is part of a broader initiative to better understand how landholders feel about participating in private land conservation initatives, and will help guide the development of these programmes.

A summary of the results will be made available early next year, so stay tuned…

Oh, and if you are a covenantor in NSW, Victoria or Tasmania and you have been sent a link to the survey, we politely urge you to fill it out and have your say!

Framing Conservation Messages


By Alex Kusmanoff

Myself and a number of esteemed colleagues have recently published a paper, Framing the Private Land Conservation Conversation: Strategic framing of the benefits of conservation participation could increase landholder engagement in Environmental Science and Policy. In it we look at how the benefits of private land conservation are currently being framed.It can be found here: http://authors.elsevier.com/a/1Sun05Ce0rOEt3

For those of you who don’t have time to read it, I shall provide a synopsis.

First, some context.

Private land is home to some amazing and important species and ecological communities, some of which are only found on private land. And the success of our efforts to conserve nature on private land is intrinsically linked to the engagement of willing landholder participants.

Despite much research the influences on landholder participation, studies show that only a small proportion of landholders tend to participate in private land conservation (PLC) schemes (these include things like management agreements, conservation covenants and stewardship payments). And although there has been widespread implementation of PLC policy instruments, success at engaging rural landholders in conservation initiatives has been mixed.

Presumably, convincing landholders as to why they should participate in private land conservation is an important part of getting more people involved.

So we looked at how contemporary communications from the sector currently communicate the benefits of participation to landholders to see how this was currently done.

We used a value orientation framework to analyse how the participation benefits of Australian PLC schemes are framed. Value orientation refers to the way that people weigh different interests when making decisions. These consist of egoistic, social-altruistic and biospheric orientations.

Egoistically oriented people tend to weigh the cost and benefits to themselves personally; social-altruistically oriented people tend to weigh the costs and benefits to others; and biospherically oriented people tend to weigh the costs and benefits to the biosphere as a whole. Of course people do not act perfectly according to any particular orientation, but in this case it serves as a useful framework to understand what’s currently happening.

By analysing the way benefits of PLC are framed in communications, we can gain insight into the breadth of the audience likely to be engaged. So we analysed the website content of 20 of the most notable Australian PLC schemes and categorised the benefits mentioned on these websites as being either benefits to the landholder, to society, or to the environment (these categories corresponding to the value orientations described above). Although landholders get their information from a range of sources (neighbours, extensions officers, field days), websites are often visited to get more detailed information about specific programs.

Our thinking was if PLC communications are to be relevant and engaging to as broad a range of landholders as possible, these three different kinds of benefits should all be well represented across these websites.

And what did we find?

Our results suggest a heavy reliance on environmentally-themed messages which is unlikely to engage landholders who are more egoistically oriented. This was particularly the case with market-based schemes, that you can imagine ought to appeal to production-focussed landholders and those not already involved in conservation.

So what does this mean, I hear you think.

We argue that perhaps framing the benefits of PLC more broadly (covering the different value orientations) would engage a greater diversity of landholders, aiding PLC recruitment. In particular, increased use of landholder and society benefits may be advantageous in engaging a wider range, and greater number of landholders.

However, we caution that any promised benefits must be achievable; over-promising and under-delivering could be a sure-fire means of permanently deterring the participation of many landholders.

We also need further research about the potential for unintended feedback effects, for example, the potential for motivational crowding in messages that focus on landholder benefits.

This is not a definitive statement on how PLC benefits are framed, or even how they ought to be framed, but a first step in understanding how they might be strategically re-framed for better effect.

As a first step, we simply urge PLC programs to be aware of the value orientation frame implicit in their messages, and to consider whether this is a good match for their audience and their program’s goal. Best practice in any case will be determined by the context.


Kusmanoff, A., M., Fidler, F., Hardy, M., Maffey, G., Raymond, C., Reed, M., Fitzsimons, J., and Bekessy, S. (2016) Framing the Private Land Conservation Conversation: Strategic framing of the benefits of conservation participation could increase landholder engagement. Environmental Science and Policy. 61: 124 – 128.

How permanent are conservation covenants?

Stony Rises 1

Conserving the important biodiversity that exists on private land is a growing part of international conservation efforts. In many countries, including Australia, Canada, Chile, New Zealand, South Africa and the United States, conservation policies often support the implementation of conservation covenants and easements. These are legally binding agreements with private landholders and are registered on the title of the property. These agreements are designed to last forever (‘in perpetuity’), and oblige current and future owners to protect the ecological values on their property. Key to these agreements is that the ecological values be permanent and secure, ensuring that they remain in place through time. For this reason such agreements are designed to be difficult to remove, in most cases requiring authority from multiple parties, including a government Minister. This degree of security is an important element in the formal recognition of conservation covenants and easements as Privately Protected Areas (PPAs) that are counted towards international conservation targets.

However, there are threats to these agreements that could affect their longevity and thus the security of the ecological values they protect. Pressures from mining, changes of property ownership, changing economic conditions and alterations in government policy, raise questions about the permanence of conservation agreements on private land. As a result, some conservation stakeholders view these private conservation areas as less secure than public conservation areas.

Collecting data from all 13 major covenanting programs across Australia, we set out to understand just how permanent these agreements actually are. We looked at instances where covenants had been released (taken off title) or breached (where a landholder had not met their obligations to protect the ecological value, but where the covenant had stayed on title), and the reasons behind these. We found that out of the 6,818 multi-party covenants (those that require authority from multiple parties for removal), only 8 had been removed from title. The data on breaches were less clear, mainly because breaches are very difficult for covenanting organisations to identify. However we did find 71 known cases across Australia where covenant obligations had not been met.

Our study suggests that covenants are an important and enduring mechanism for conserving biodiversity on private land. With a focus on private land conservation policy, we use the results from this case study to highlight the importance of monitoring and reporting on releases and breaches to understand why they are occurring and to ensure that PPAs remain effective in their contribution to international conservation efforts into the long-term. We also provide recommendations for covenanting organisations on how to improve their monitoring programs.

Reference (you can download the full article for free!)
Hardy MJ, Fitzsimons JA, Bekessy SA and A Gordon (2016). Exploring the permanence of conservation covenants. Conservation Letters DOI: 10.1111/conl.12243 http://onlinelibrary.wiley.com/doi/10.1111/conl.12243/abstract